About & experience

Making complex markets make sense.

Leadership across enterprise technology, strategic partnerships, product strategy, and product marketing.

Approach

Clarity drives alignment. Alignment drives growth.

My work sits at the intersection of technology, customer understanding, and commercial strategy. I have led category repositioning, built product marketing functions, shaped enterprise narratives, and connected go-to-market execution to measurable business outcomes.

Across AI-powered conversation intelligence, mobile marketing, and enterprise platforms, my focus has been making sophisticated technology relevant, differentiated, and valuable to buyers.

Professional experience

FEB 2018 – MAR 2026

Director, Product Marketing · Marchex

Led category narrative, product marketing, pricing and packaging, and go-to-market strategy. Repositioned the company from call analytics to conversation intelligence, launched 200+ AI signals, and helped increase enterprise average contract value by 25%.

SEP 2013 – AUG 2017

SVP, Strategic Partnerships & Product Management · Mobivity

Led strategic partnerships, platform integration, and product growth. Supported deployments across 15,000 enterprise locations and reduced operational costs by 15%.

EARLIER LEADERSHIP

Enterprise technology and business development

Hipcricket · Protext Mobility · Amdocs · Qpass · Tatara Systems · Openwave Systems · Oracle Corporation

Areas of expertise

Enterprise AI & SaaSCategory creationGo-to-market strategyProduct positioningPricing & packagingSales enablementStrategic partnershipsExecutive storytellingCross-functional leadership

Education

University of Washington · B.A., Business Administration / Finance